That night of July 12th 1977 and its intense applause witnessed the opening chapter of a new story for culture, music, dance, and performing arts. It was a new beginning for the expression of a highly-active society, who was just starting to enjoy freedom with the arrival of democracy. Thousands of kilowatts of light flooded the room, to never switch off again in 38 years. After the first years of success, and during the first decade, Benidorm Palace has established itself as a prestigious party venue, with an unbeatable and unique offer on the eastern coastline of the peninsula. The great variety in the programme included many great international musical artists, renowned orchestras, ballets, and vedettes from countries boasting a long-established tradition in this kind of shows.